Why is a blog important to an online marketing strategy?

The benefits of having a blog are endless when it comes to an online marketing strategy. Here are few:

  1. Search Engine Optimization – Search engines are always looking for fresh content. Having a blog that is consistently updated and contains the key words your audience is searching for is important to drive traffic to your website.
  2. Credibility – Keeping your blog updated with fresh content that is relevant to your audience establishes you as an industry leader.
  3. Brand Awareness – Blogging regularly shows your audience your business style and helps bring consistency to your brand. It’s good to show your personal side as well which adds a human side to your business.

If you need help staying consistent with your blogging efforts or any of your online marketing efforts, I would love to have a 15 minute call with you to see how I can possibly help. Click here to schedule.

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