The benefits of having a blog are endless when it comes to an online marketing strategy. Here are few:
- Search Engine Optimization – Search engines are always looking for fresh content. Having a blog that is consistently updated and contains the key words your audience is searching for is important to drive traffic to your website.
- Credibility – Keeping your blog updated with fresh content that is relevant to your audience establishes you as an industry leader.
- Brand Awareness – Blogging regularly shows your audience your business style and helps bring consistency to your brand. It’s good to show your personal side as well which adds a human side to your business.
A blog is important to online marketing strategy because it drives traffic to your website, helps establish you as an industry leader, and helps others understand your brand and what you are about.
To learn how to engage your audience even more, you may want to read: Designing an Effective Lead Magnet for Email Marketing.
If you need help staying consistent with your blogging efforts or any of your online marketing efforts, I would love to have a 15 minute call with you to see how I can possibly help. Click here to schedule a call.