Phase 1: Awareness
The awareness phase of the sales funnel is where people first become aware that your product or service exists. They might hear about you through advertising, social media, and even word-of-mouth!
How and why those people move down the sales funnel depends on your own sales and marketing ability. You want to pay the most attention to the leads in the middle and lower sales funnel phases because they’ve moved beyond awareness to interest.
The prospect’s first impression of you and your company is extremely important. They may make a decision based on that initial meeting, so it pays to be ready!
The awareness phase refers not just to how much we know about our prospects but also their perception – or lack thereof- starting with an accurate belief system towards both ourselves AND what we offer them as well…