You might have seen the acronym CTA or the term Call to Action, but what does it mean?
When you post on social media or publish a blog post or article or even on a landing page, you want to tell your audience to do something.
It can be to follow you on a specific social media platform or to schedule a complimentary consultation or to click to purchase something from you.
For example, if I share this blog post on social media, I will have a caption to entice people to want to read the post and add “Go here to continue reading my latest blog post (link).”
Why do you need a Call to Action?
CTA’s are important because it allows you the opportunity to guide your audience into becoming leads and/or customers.
If you need help with how to use CTA’s with your social media strategy along with other online marketing strategies, you can schedule a 30-minute coaching call with me here.
See How to Unlock the Power of Your Lead Magnet to learn more about CTA’s.