The Essential Metrics Every Online Business Owner Should Track

As a tech virtual assistant, I often get asked about the key metrics that online business owners should focus on to ensure their business thrives. Understanding and tracking the right metrics can provide valuable insights into the performance of your online business, helping you make informed decisions and drive growth. In this blog post, we’ll explore the essential metrics you should be monitoring to keep your business on the right track.

1. Website Traffic

Why it matters: Website traffic is a fundamental metric that indicates how many people are visiting your site. It helps you understand the effectiveness of your marketing efforts and the overall reach of your brand.

What to track:

  • Total Visitors: The number of unique visitors to your website.
  • Page Views: The total number of pages viewed on your site.
  • Traffic Sources: Where your visitors are coming from (e.g., organic search, social media, referral links).

Tools to use: Google Analytics, SEMrush, Ahrefs.

2. Conversion Rate

Why it matters: Your conversion rate shows the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It’s a direct indicator of your website’s effectiveness in turning visitors into customers.

What to track:

  • Overall Conversion Rate: The percentage of total visitors who convert.
  • Conversion Rate by Channel: How different traffic sources compare in terms of conversion.
  • Conversion Rate by Device: How conversions differ between desktop, mobile, and tablet users.

Tools to use: Google Analytics, Hotjar, Crazy Egg.

3. Customer Acquisition Cost (CAC)

Why it matters: CAC measures the cost of acquiring a new customer. Knowing this helps you understand the efficiency of your marketing strategies and whether your customer acquisition efforts are sustainable.

What to track:

  • Total Marketing Spend: The total amount spent on marketing and advertising.
  • Number of New Customers: The total number of new customers acquired during a specific period.

Tools to use: Your CRM

4. Churn Rate

Why it matters: The churn rate measures the percentage of customers who stop doing business with you over a given period. A high churn rate can indicate problems with your product, customer service, or overall customer satisfaction.

What to track:

  • Monthly Churn Rate: The percentage of customers lost each month.
  • Annual Churn Rate: The percentage of customers lost each year.

Tools to use: Stripe, Recurly, Baremetrics.

5. Return on Investment (ROI)

Why it matters: ROI measures the profitability of your investments in marketing, product development, and other business activities. It’s essential for determining which efforts are paying off and where to allocate resources.

What to track:

  • Total Revenue: The total income generated from your business activities.
  • Total Investment: The total amount spent on business activities.

Tools to use: QuickBooks, Xero.

6. Social Media Engagement

Why it matters: Social media engagement indicates how well your content is resonating with your audience. High engagement can lead to increased brand awareness and customer loyalty.

What to track:

  • Likes, Comments, Shares: Basic engagement metrics.
  • Follower Growth: The increase in your social media followers over time.
  • Click-Through Rate (CTR): The percentage of people who click on your links.

Tools to use: Your Social Media Scheduling Tools


Tracking these essential metrics will provide you with a comprehensive understanding of your online business’s performance. By regularly monitoring and analyzing these metrics, you can make data-driven decisions to optimize your marketing strategies, improve customer satisfaction, and ultimately drive business growth.

As your tech virtual assistant, I’m here to help you set up the right tools and interpret the data to ensure you’re always on the path to success. Let’s make your online business thrive!

Click here to schedule a call with me if you need any assistance with tracking these metrics or implementing the right tools for your business. Together, we can achieve great things!

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