How to use calls to action in your content marketing
The screenshot below shows how I use a call to action in an Instagram post.
The screenshot below is what my bio looks like.
Click here to see the page that is in my bio.
The screenshot below shows how I use a call to action in a Facebook post.
When you use a link in a Facebook post, removing the link preview and adding an image is important.
In the example in the screenshot above, I uploaded the actual blog image for the blog post instead of using the link preview that Facebook generates when you add a link to a post.
Email Marketing
In the screenshot below, you can see how I use a call to action in an email I sent to my list.
You can hyperlink the text like I did or use a button.
Website
You can use a call to action on your website and blog similarly to how you use them in your marketing emails – hyperlink the text or use a button.
The screenshot below shows the calls to action on the lead magnet on my website.
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