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How to use calls to action in your content marketing

Purple text box with the title: How to use calls to action in your content marketing beside and image of a woman smiling as she looks at a computer screen with her hands on the keyboard.
If you’re like most business owners, you probably use content marketing as a way to attract new customers and grow your business. But if you’re not using calls to action in your content, you’re missing out on a powerful tool for converting readers into customers. In this blog post, I discuss how to use call-to-actions in your content and give tips for creating effective calls to action. So read on to learn more!

Instagram

The screenshot below shows how I use a call to action in an Instagram post. 

The screenshot below is what my bio looks like. 

Click here to see the page that is in my bio. 

Facebook

The screenshot below shows how I use a call to action in a Facebook post.

When you use a link in a Facebook post, removing the link preview and adding an image is important.

In the example in the screenshot above, I uploaded the actual blog image for the blog post instead of using the link preview that Facebook generates when you add a link to a post. 

Email Marketing

In the screenshot below, you can see how I use a call to action in an email I sent to my list. 

You can hyperlink the text like I did or use a button. 

Website

You can use a call to action on your website and blog similarly to how you use them in your marketing emails – hyperlink the text or use a button. 

The screenshot below shows the calls to action on the lead magnet on my website. 

Now is the time to start if you’re not using calls to action in your content. Calls to action are a powerful tool for converting readers into customers and can be used in various ways. In this post, I’ve shared tips for creating effective calls to action and examples of how you can use them in your own content. If you’re ready to start seeing results from your content marketing efforts, click here to schedule a complimentary call with me so we can discuss how I can help you create irresistible content that converts.

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