The first stage of the sales funnel is awareness. This is when potential customers become aware of your product or service. To generate awareness, you need to get in front of your target audience and let them know that you exist. This can be accomplished through various marketing channels such as content marketing, paid to advertise, or social media marketing.
Once potential customers are aware of your product or service, they will enter the second stage of the funnel: interest. At this stage, they will begin to learn more about what you have to offer and how it can benefit them. To generate interest, you need to provide potential customers with helpful information that will pique their curiosity and make them want to learn more. This can be done through things like blog posts, ebooks, webinars, or free trials.
After showing potential customers how your product or service can benefit them, they will enter the consideration stage. At this point, they are interested in what you have to offer but need more information before making a purchase decision. To guide potential customers through the consideration stage, you need to provide them with detailed information about your product or service, such as pricing plans, features, or case studies.
Any objections they may have about doing business with you should also be addressed during this stage.
Some common ways to generate consideration are using sales pages or lead magnets like checklists or cheat sheets.
Finally, we come to the purchase stage—the goal of every sales funnel! To close the deal and get potential customers to buy from you, you need to provide them with a clear call-to-action (CTA). A CTA could be something like “Buy Now” or “Sign Up Here”. Once someone clicks on your CTA and makes a purchase (or takes another desired action), they have officially become a customer!
Providing potential customers with an easy way to purchase your product or service is essential for moving them through the final stage of the sales funnel. Some common ways to do this are through order forms or customer portals.