When you’re starting your own business, it’s important to have a clear idea of your “why.” Why are you doing this? What is your motivation? And once you have that figured out, it’s important to share it with your audience. Why? Because it will help keep you moving forward when things get tough (and they will). It will also help connect you with your audience in a deeper way and create a bond of trust. So what is your “why?” Watch this to learn more:
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