If you’re an online business owner, your success largely depends on how well you can convert visitors into customers. A sales funnel a great way to ensure your website content is engaging and effective enough to do just that. Here are the five must-haves for building a high-converting sales funnel. 1. Offer Something of Value […]
Tag: online marketing business
What are upsells and downsells?
Are you looking for ways to increase your online sales? If so, you may have heard of the terms “upsells” and “downsells.” Upsells are items or services that you offer to customers after they’ve made a purchase. Downsells are similar but offered to customers who decline an upsell. Offering upsells and downsells can greatly increase […]
What does it mean to write in “your voice”?
When you’re starting a blog, it’s important to find your voice and write in a way that represents you and your brand. But what does that mean exactly? And how do you go about finding your voice? Watch the video below where I discuss what writing in your voice entails and offer some tips for […]
[Video] Why a logo and a brand guide are important for your online business.
If you’re like most online business owners, you may be wondering why you need a logo and a brand guide. After all, your business is online, so it doesn’t really matter what your logo looks like, right? Wrong! A well-designed logo and brand guide are important for your online business because they help to create […]
Is a website important for an online business?
There’s no denying that having a website is important for any online business. After all, your website is often the first impression potential customers will have of your company, and it’s where they’ll go to learn more about what you do and how to contact you. So, if you’re thinking of starting an online business, […]
What you need before a marketing strategy.
Many small business owners agonize over their marketing strategy. They put off taking any action until they have the ‘perfect’ plan in place- but does that ever happen? Probably not. In the video below, I discuss some of the key components you need BEFORE developing your marketing strategy. This will help you to clarify your […]
The basics to marketing your business.
Marketing your online business doesn’t have to be complicated. It can be quite simple if you know the basics. In the video below, I discuss some of the most important marketing concepts you need to know to get started. I also provide some helpful tips on how to execute each one. So, watch the video, […]
How to deal with the overwhelm of marketing your business online.
We have all been there. The overwhelming feeling that comes with marketing our businesses online. It can feel like too many things to do and not enough time to do them. So how do we deal with this overwhelm and get our marketing efforts moving in the right direction? In the video below, I share […]