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Tag: marketing

What are upsells and downsells?

What are upsells and downsells? Purple text box with the title What are upsells and downsells? beside an image of a woman sitting on a couch with a laptop and a open notebook on her lap while she is on the phone.

Are you looking for ways to increase your online sales? If so, you may have heard of the terms “upsells” and “downsells.” Upsells are items or services that you offer to customers after they’ve made a purchase. Downsells are similar but offered to customers who decline an upsell. Offering upsells and downsells can greatly increase […]

How to create a sales funnel

How to create a sales funnel Purple text box with the title How to create a sales funnel beside and image of a woman sitting at a desk smiling as she writes with a pen in a notebook.

How to create a sales funnel A sales funnel is like a series of pipes that lead to your destination. The better these branches are, the faster and more smoothly people will flow through them; if they’re not good enough, then you’ll get stuck with some deadweight for an eternity at best (and maybe never […]

What is a Sales Funnel

What is a Sales Funnel Purple text box with the title: What is a Sales Funnel beside and image of the screen of a laptop showing an image of a sales funnel with the words sales funnel below it. Tow hands are on the keyboard of the laptop.

Almost every business, online and offline, has some sort of sales funnel. But what is a sales funnel, exactly? And how does it work? In this blog post, we’ll take a look at the different phases of a sales funnel and provide an overview of how it works. So if you’re interested in learning more […]

What does it mean to write in “your voice”?

What does it mean to write in “your voice”? Purple text box with the title What does it mean to write in "your voice"? beside a photo the arms of a woman sitting at a desk with her hands on a keyboard and a computer screen in front of her.

When you’re starting a blog, it’s important to find your voice and write in a way that represents you and your brand. But what does that mean exactly? And how do you go about finding your voice? Watch the video below where I discuss what writing in your voice entails and offer some tips for […]

Is a website important for an online business?

Is a website important for an online business? Purple text box with the title Is a website important for an online business? beside an image of the torso and part of the face of a woman sitting at a desk with a smart phone in one hand and a credit card in the other.

There’s no denying that having a website is important for any online business. After all, your website is often the first impression potential customers will have of your company, and it’s where they’ll go to learn more about what you do and how to contact you. So, if you’re thinking of starting an online business, […]

What you need before a marketing strategy.

What you need before a marketing strategy.

Many small business owners agonize over their marketing strategy. They put off taking any action until they have the ‘perfect’ plan in place- but does that ever happen? Probably not. In the video below, I discuss some of the key components you need BEFORE developing your marketing strategy. This will help you to clarify your […]

The basics to marketing your business.

The basics to marketing your business. Purple text box with the title The basics to marketing your business to the left of an image looking down on a person at a white desk. All that can be seen are the woman's arms and part of her torso. An open laptop, colored sticky notes, a clipboard with paper on it, a coffee cup, a phone, a lamp, and other papers are on the desk.

Learn the Basics to Marketing Your Business Marketing your online business doesn’t have to be complicated. It can be quite simple if you know the basics. In the video below, I discuss some of the most important marketing concepts you need to know to get started. I also provide some helpful tips on how to […]