Are you looking for ways to increase your online sales? If so, you may have heard of the terms “upsells” and “downsells.” Upsells are items or services that you offer to customers after they’ve made a purchase. Downsells are similar but offered to customers who decline an upsell. Offering upsells and downsells can greatly increase […]
How to create a sales funnel
A sales funnel is like a series of pipes that lead to your destination. The better these branches are, the faster and more smoothly people will flow through them; if they’re not good enough, then you’ll get stuck with some deadweight for an eternity at best (and maybe never getting off). It’s important then we […]
What is a Sales Funnel
Almost every business, online and offline, has some sort of sales funnel. But what is a sales funnel, exactly? And how does it work? In this blog post, we’ll take a look at the different phases of a sales funnel and provide an overview of how it works. So if you’re interested in learning more […]
What does it mean to write in “your voice”?
When you’re starting a blog, it’s important to find your voice and write in a way that represents you and your brand. But what does that mean exactly? And how do you go about finding your voice? Watch the video below where I discuss what writing in your voice entails and offer some tips for […]
[Video] Why a logo and a brand guide are important for your online business.
If you’re like most online business owners, you may be wondering why you need a logo and a brand guide. After all, your business is online, so it doesn’t really matter what your logo looks like, right? Wrong! A well-designed logo and brand guide are important for your online business because they help to create […]
Is a website important for an online business?
There’s no denying that having a website is important for any online business. After all, your website is often the first impression potential customers will have of your company, and it’s where they’ll go to learn more about what you do and how to contact you. So, if you’re thinking of starting an online business, […]
What you need before a marketing strategy.
Many small business owners agonize over their marketing strategy. They put off taking any action until they have the ‘perfect’ plan in place- but does that ever happen? Probably not. In the video below, I discuss some of the key components you need BEFORE developing your marketing strategy. This will help you to clarify your […]
The basics to marketing your business.
Marketing your online business doesn’t have to be complicated. It can be quite simple if you know the basics. In the video below, I discuss some of the most important marketing concepts you need to know to get started. I also provide some helpful tips on how to execute each one. So, watch the video, […]