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Tag: attraction marketing

What are upsells and downsells?

What are upsells and downsells?

Are you looking for ways to increase your online sales? If so, you may have heard of the terms “upsells” and “downsells.” Upsells are items or services that you offer to customers after they’ve made a purchase. Downsells are similar but offered to customers who decline an upsell. Offering upsells and downsells can greatly increase […]

What does it mean to write in “your voice”?

What does it mean to write in “your voice”? Purple text box with the title What does it mean to write in "your voice"? beside a photo the arms of a woman sitting at a desk with her hands on a keyboard and a computer screen in front of her.

When you’re starting a blog, it’s important to find your voice and write in a way that represents you and your brand. But what does that mean exactly? And how do you go about finding your voice? Watch the video below where I discuss what writing in your voice entails and offer some tips for […]

Is a website important for an online business?

Is a website important for an online business? Purple text box with the title Is a website important for an online business? beside an image of the torso and part of the face of a woman sitting at a desk with a smart phone in one hand and a credit card in the other.

There’s no denying that having a website is important for any online business. After all, your website is often the first impression potential customers will have of your company, and it’s where they’ll go to learn more about what you do and how to contact you. So, if you’re thinking of starting an online business, […]

What you need before a marketing strategy.

What you need before a marketing strategy.

Many small business owners agonize over their marketing strategy. They put off taking any action until they have the ‘perfect’ plan in place- but does that ever happen? Probably not. In the video below, I discuss some of the key components you need BEFORE developing your marketing strategy. This will help you to clarify your […]

How to deal with the overwhelm of marketing your business online.

How to deal with the overwhelm of marketing your business online. Purple text box with the title How to deal with the overwhelm of marketing your business online beside an image of a woman sitting in front of an open laptop. Her eyes ae closed and her head is resting on her raised hand. A stack of books about a foot high are beside the laptop.

We have all been there. The overwhelming feeling that comes with marketing our businesses online. It can feel like too many things to do and not enough time to do them. So how do we deal with this overwhelm and get our marketing efforts moving in the right direction? In the video below, I share […]