Setting up a welcome email sequence

Purple text box with the title Setting up a welcome email sequence beside an image of a woman with short dark hair holding her glasses in one hand while she looks at the screen of the laptop in front of her on a table.
Email marketing can be a powerful tool to connect with potential and current customers. By setting up a welcome email sequence, you can introduce yourself and your business, build trust, and establish a relationship with your audience. The most important thing to remember when creating a welcome email sequence is to focus on providing value. Every email should include helpful information that your readers will find useful. You can also include graphics, videos, or links to additional resources. Keep your email sequence short and sweet, and make sure to end with a call to action so that your readers know what to do next. With a little effort, you can turn your email list into a valuable asset for your business.
When it comes to marketing your business online, you want to attract people with something of value that allows them to learn more about you and your business and builds credibility. This is where a lead magnet comes in. I have a free presentation that breaks down what a lead magnet is and how to create a lead magnet funnel. You can access the presentation here. When someone signs up for your lead magnet, it should take them into your welcome sequence.
Creating a welcome email sequence is about introducing yourself to those who sign up for your email list. The focus should NOT be on making money right away. The focus should be on building trust and understanding know-like-trust factors.
  • Podcasters can highlight favorite episodes and why they are a great place to start learning more about your show.
  • If you are an educator, use your welcome sequence to share more information about your expertise and give your audience tips that they can use with whatever they are learning.
  • As a coach or a service provider, you can talk more about the unique philosophy behind your work and how your process is unique.
  • If you are a blogger, you can share links to your favorite or most relevant blog posts that you think are worthwhile to new subscribers.
Sharing a more personal side of your business through your welcome email sequence helps email subscribers make a stronger emotional connection to you.
I highly recommend starting with an introduction to you, but you’ll always want to relate your writing back to who your target audience member is and why it matters to them.
If you need help with creating your first email sequence, schedule a complimentary call with me here to discuss how I can help you check it off of your to-do list.

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