Creating a welcome email sequence is about introducing yourself to those who sign up for your email list. The focus should NOT be on making money right away. The focus should be on building trust and understanding know-like-trust factors.
Podcasters can highlight favorite episodes and why they are a great place to start learning more about your show.
If you are an educator, use your welcome sequence to share more information about your expertise and give your audience tips that they can use with whatever they are learning.
As a coach or a service provider, you can talk more about the unique philosophy behind your work and how your process is unique.
If you are a blogger, you can share links to your favorite or most relevant blog posts that you think are worthwhile to new subscribers.
Sharing a more personal side of your business through your welcome email sequence helps email subscribers make a stronger emotional connection to you.
I highly recommend starting with an introduction to you, but you’ll always want to relate your writing back to who your target audience member is and why it matters to them.
If you need help with creating your first email sequence, schedule a complimentary call with me here
to discuss how I can help you check it off of your to-do list.