LinkedIn is a great way to communicate with your target market. Here are some best practice tips for LinkedIn.

1. You can customize your profile URL. Mine is https://www.linkedin.com/in/runwithitva. You can find this feature in the “Edit Profile” section.
2. Add a background photo to your profile. You can have photo created by Fiverr or do it yourself with Canva. Pixel dimensions between 1000 X 425 and 4000 X 4000. I found