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How to Re-engage With Your List

The title How to Re-engage With Your List is in a purple text block to the left of an image of a woman looking at the text block with a hand to her face in front of a pink background covered in blue unopened hand drawn envelopes that look like they are flying due to the lines beside them,

How to Re-engage With Your List

If you have been lax in sending emails to your subscriber list and need to know how to re-engage with your list, read on.

Did you know that email is still one of the most effective ways to reach your audience? According to a recent study, email is almost 40 times more effective at acquiring new customers than Facebook and Twitter combined. So, if you’re not using email as part of your marketing strategy, you’re missing out! 

Life happens, and emailing your list can sometimes fall by the wayside.

So, what do you do when that happens?

Send a re-engagement email.

A re-engagement email is a short email apologizing for your absence from their inbox and how you intend to start emailing tips and information again. Tell them you look forward to serving them again, but if they wish to unsubscribe, you wish them well, and there are no hard feelings.

To learn more about email marketing, be sure to read the e-mail marketing series:

If you missed the first two parts in the series, you can find them here:
 
To read even more about the benefits of email marketing, see Email Marketing ROI – A 2023 Guide.

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