Did you know that email is still one of the most effective ways to reach your audience? According to a recent study, email is almost 40 times more effective at acquiring new customers than Facebook and Twitter combined. So if you’re not using email as part of your marketing strategy, you’re missing out!
Life happens, and emailing your list can sometimes fall by the wayside.
So what do you do when that happens?
Send a re-engagement email.
A re-engagement email is a short email apologizing for your absence from their inbox and how you intend to start emailing tips and information again. Tell them you look forward to serving them again, but if they wish to unsubscribe, you wish them well, and there are no hard feelings.