1. A catchy title and compelling description.
Your title and description are what will grab people’s attention and convince them to sign up for your course. Make sure your title is catchy and descriptive and that your description gives a clear overview of what people can expect to learn from taking your course.
2. High-quality, engaging content.
Once you’ve got people’s attention, you need to deliver on your promises in your title and description. That means creating high-quality, engaging content to help your students reach their goals. If your course is nothing but a rehashing of information they could find for free elsewhere, they’re not going to be happy—and they won’t hesitate to ask for a refund.
3. A well-thought-out marketing plan.
Lastly, you need to have a solid plan for marketing your course. If nobody knows about it, nobody’s going to buy it! You’ll need to decide which channels you’ll use to promote your course (e.g., social media, email marketing, paid advertising) and then create or purchase marketing materials (e.g., graphic assets, landing pages) that will help you convert prospects into paying students.