1. Create a landing page
If you want to have the best chance of catching someone’s eye, your landing page will be crucial. It should clearly communicate who you are as and what makes YOU unique from others in your industry (after all- this could very well end up being one opportunity for which prospects ever get).
You can create a landing page on your website or most email marketing platforms also have the option to create landing pages.
2. Offer something of value
A lead magnet is a great way to get people on your email list and give them something valuable in exchange for their contact information. Some examples include whitepapers or ebooks, which can provide insight into the industry you’re targeting.
to watch a presentation on creating a lead magnet funnel.
Once you’ve made it through the awareness phase and onto their interest, your prospects will move into what we call “the interested phase.” At this point there may still prospects who haven’t clicked on any links or seen all of your content. You can use these people as potential leads by sending them educational emails about how they might be able to benefit from learning more before making a decision while also staying in touch with those that respond positively!