How to create a sales funnel
A sales funnel is like a series of pipes that lead to your destination. The better these branches are, the faster and more smoothly people will flow through them; if they’re not good enough, then you’ll get stuck with some deadweight for an eternity at best (and maybe never getting off). It’s important then we take care in designing our sales funnels because if someone doesn’t engage along the journey – no matter how short or long it may be there might come Point Zero where everything stops flowing towards its natural conclusion: A person becoming aware/interested.
Here are five steps to help you create a sales funnel:
1. Create a landing page
If you want to have the best chance of catching someone’s eye, your landing page will be crucial. It should clearly communicate who you are as and what makes YOU unique from others in your industry (after all- this could very well end up being one opportunity for which prospects ever get).
You can create a landing page on your website or most email marketing platforms also have the option to create landing pages.
2. Offer something of value
A lead magnet is a great way to get people on your email list and give them something valuable in exchange for their contact information. Some examples include whitepapers or ebooks, which can provide insight into the industry you’re targeting.
Click here to watch a presentation on creating a lead magnet funnel.
3. Nurture
Once you’ve made it through the awareness phase and onto their interest, your prospects will move into what we call “the interested phase.” At this point there may still prospects who haven’t clicked on any links or seen all of your content. You can use these people as potential leads by sending them educational emails about how they might be able to benefit from learning more before making a decision while also staying in touch with those that respond positively!
4. Upsell
With prospects moving into the Decision phase, you want to offer anything that can nudge them in your direction. This could include product or service demos and extended free trials or special discounts!
5. Don’t give up!
In the Action phase, you’ll either land new customers or hear why prospects aren’t interested in purchasing. Either way, keep up communication with them! For those who became clients through one of your marketing campaigns, focus on product/service education and engagement to retain your clientele while also building a series where you or a team member check in periodically ( maybe every few months) so that you can see how they’re doing).
By understanding how your sales funnel works and ensuring each of the branches is as good as it can be, you’ll increase the speed at which people flow through it and decrease the chances that you’ll lose them along the way. If you’re ready to start optimizing your sales funnel, click here to schedule a complimentary call with me. I’d love to help!
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