1. Use a personalized sender name.
One of the best ways to ensure that your emails get opened is to use a personalized sender name. People are more likely to open an email from someone they know than from a generic sender like “firstname.lastname@example.org.” So, take the time to set up an email account that uses your first and last name as the sender (e.g., email@example.com). You can also use a combination of your first and last name and the company name (e.g., firstname.lastname@example.org).
2. Send emails at the right time
Another way to ensure that your emails get opened is to send them at the right time, when your subscribers are most likely to be checking their inboxes! The best way to find out when that is is to track your open rates over time and look for patterns; you can then adjust your sending schedule accordingly.
3. Segment Your List
One of the most important aspects of email marketing is segmentation – dividing your email list into smaller groups to send more targeted, relevant messages to each group. There are many different ways you can segment your list, but some common criteria include demographics (e.g., age, gender, location), interests (e.”, g., product interests), and past purchase history (e.”, g., what products/services they have bought from you in the past?).
4. Use Attractive Images
Emails with images get higher open rates than those without, so it’s important to use attractive images in your email marketing campaigns! But beware – using too many or excessively large images can decrease open rates, so it’s important to find a balance. Generally, it’s a good idea to use 1-2 images per email and ensure they’re properly sized so they don’t take up too much space in the email body.
5. Write Compelling Subject Lines
Just as important as using attractive images is writing compelling subject lines! Your subject line is what will convince people to open your email, so it needs to be attention-grabbing and relevant. Some tips for writing great subject lines include using numbers or symbols, asking a question, or making a pun.
6. Use Engaging CTAs
All of your emails should have a call-to-action (CTA), but not all CTAs are created equal. A good CTA is specific, actionable, and relevant. For example, if you’re promoting a new product launch, your CTA could be something like “Pre-order now!” or “Learn more about our new product.”
7. Track Your Results
Finally, it’s important to track the results of your email marketing campaigns to see what’s working and what isn’t. You can track many metrics, but some common ones include the open, click-through, unsubscribe, and conversion rates. By tracking these metrics over time, you’ll be able to fine-tune your email marketing strategy for maximum impact!