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Category: Online Marketing

What is Marketing Automation

What is Marketing Automation

This week, I want to explain what Marketing Automation is and how it works. Watch the video below: Here are the blog posts I mention in the video: How to create a free opt-in for your website. What is a funnel? If you need help with setting up marketing automation in your business, let’s talk! […]

Three steps to creating great content.

Three steps to creating great content.

Watch the video below to learn about my 3 tips for creating great content.  To recap: Who is your ideal client – client avatar? What problem(s) do you solve for them? What is a question your ideal client would ask? Type that into a search engine and see what phrases appear in the search window. […]

The basics to marketing your business.

The basics to marketing your business.

If you are stuck when it comes to your marketing strategies, watch my video for some inspiration. To recap: Who is your audience? Be as specific as possible. Create something free to give to your audience in exchange for their email address. Determine the social media platforms where your target market is. Find conversations there […]

How to deal with the overwhelm of marketing your business online.

How to deal with the overwhelm of marketing your business online.

Other than outsourcing your online marketing tasks, how do you deal with the overwhelm of all that work that goes into marketing your business online? Watch my video: The new program I started to mention at the end of the video is my Digital Marketing Online Help Desk. I created the program to help business […]

7 Ways Blogging Increases Website Traffic

7 Ways Blogging Increases Website Traffic

Blogging is a great way to increase traffic to your website. Below are just 7 ways that blogging helps you increase traffic to your website.  1. Blog consistently2. Use keywords. Pick one focus keyword and write your content around that. 3. Promote your blogs on Social Media4. If you use LinkedIN, take your blog content […]

Re-purposing Content

Re-purposing Content

Do you struggle to develop content, whether it is for your blog, social media, newsletter, etc.? The beauty of being consistent with writing content regularly is it gives us plenty of content to re-use. With blog posts, you can update it if there are new points to make about the topic, or you can take […]

Are you being authentic in your online marketing?

Are you being authentic in your online marketing?

I was reading this article and something that caught me was the part of the infographic that says “9 out of 10 consumers say that authenticity is important when deciding which brands to support”.  There is a lot of good stats in this article, but let’s talk about authenticity.  This stat alone proves why we […]

How To Create a Free Opt-in For Your Website

How To Create a Free Opt-in For Your Website

Offering something for free in exchange for an email address is a great list building tool! The question then becomes – What to offer your target audience? Well, what makes you want to give someone your email address? You want to provide something that solves a problem for your audience.  Let’s say you are a […]

Is it possible to post too much on Social Media?

Is it possible to post too much on Social Media?

The short answer to this question is yes, but not for the reasons you think.  Don’t post about your business on your Facebook personal profile. It’s okay to do this once in a while, but if you consistently post about your business on your personal page, your friends and family will become annoyed. When you […]

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