I was reading this article and something that caught me was the part of the infographic that says “9 out of 10 consumers say that authenticity is important when deciding which brands to support”. 

There is a lot of good stats in this article, but let’s talk about authenticity. 

This stat alone proves why we should not “copy” what others do. I’m not even talking about plagiarism, but obviously, I don’t support that either. 

What works for someone else may not work for you. 

I encourage you to pay attention to what others in your industry are doing with their online marketing for inspiration but don’t copy what they are doing. 

Add your personality and what makes you YOU to your online marketing. 

Let me know what you think or any questions you have by commenting below.