What is a Lead Magnet?
A Lead Magnet is a list-building mechanism used to give away a free item or service in exchange for an email address; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.
Lead magnets are essential for any business to grow its list and engage with prospective clients.
For some business owners, the idea of creating a lead magnet can be very daunting. Thankfully, this presentation can teach you the steps you need to take to create a lead magnet process that converts!