1. Keep it short and sweet.
Your readers are busy people, so respect their time by keeping your emails concise and to the point. Get straight to the point and avoid long-winded introductions or extraneous information that doesn’t add value. Remember, fewer words equals more impact.
2. Make it visual.
Include interesting visuals in your emails, like images, infographics, or videos, to break up the text and add interest. People are more likely to engage with a visually appealing email, so take the time to make yours look great.
3. Use calls to action.
Make it easy for your readers to take action by including calls to action in your emails. A call to action could be something as simple as “Click here to learn more” or “Buy now.” By including a call to action, you’re giving your readers a clear next step, which will help boost conversions.
4. Give special attention to subject lines
Your subject line is the first thing your recipients see when they receive your email. They will likely delete your email without even opening it if it’s not interesting or relevant. Therefore, it’s important to ensure your subject lines are compelling and use some key copywriting techniques. For example, you can use curiosity-inducing words like “secret,” “revealed,” and “unbelievable” to pique your readers’ interest. You can also use questions or statements that will appeal to their emotions.